After the Idea
by Bob Rief & George “Skip” Murgatroyd
After The Idea, How to Turn Your Idea Into A Business, is a self-help book that contains a concise checklist that, if followed, gives an entrepreneur a good shot at creating a successful business. The checklist can be used at any stage of a business’ development.
About The Book
15.4 percent of people in the U.S. are involved in a startup business one way or another. In 2023 there were 5.47 million new startup applications in the United States. Of these, up to 90 percent will fail, meaning the people who had an idea failed to pull it off and quite likely lost some of their money as well as money from family and friends.
After the Idea, How to Turn Your Idea Into A Business was created to try to change this. The book consists of a concise checklist laying out sequential steps for those who want to break out on their own and create their own business.
After The Idea was conceived, designed and created by those who have already been “there.” “There” is a funny place, because there is no “there.” It’s a state of mind and a practical state of achieving what was first only an idea.
Getting there is achieved by nothing short of hard work, sleepless nights, and taking risks when rewards are not guaranteed.
“I’ve been waiting a long time for someone to write a book like this. No one is more qualified to write it than a legend who’s seen and done it all. I wish someone would’ve written this book when I was just starting out, it would have saved me a whole lot of pain. Finally, a complete step-by-step entrepreneurial guide from the guy who’s been there and actually done that more than most.”
-- Tom Rinks, Founder of Sun Bum
Utilizing After the Idea's checklist, you will walk away with a comprehensive understanding of the critical steps necessary to
transform your idea into a business.
Why This Book Is Important
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What to do before you settle on a name for your business?
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How to avoid possible civil and criminal penalties.
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How to set up a business to save up to millions in the future.
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What investors need to see.
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Do you really need a patent?
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Where you can find funding.
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What are margins and why you better know them?
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What is the new law on beneficial owners?
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What is a Cap table?
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Why you must have a Shareholders Agreement?
Bob Rief & George "Skip" Murgatroyd
About The Authors
Bob Rief is the Executive Director of San Diego Sports Innovators that runs a mentor-led Business Accelerator that supports the sports and active lifestyle industry. The company, founded by NBA legend Bill Walton, has matriculated 140 new companies in the last 10 years, 78% of which remain in business today - an amazing metric considering the national 90% failure rate for startups. 36% of all SDSI graduate companies are female founded.
George “Skip” Murgatroyd is an AV rated attorney (highest) and listed in Marquis Who’s Who in American Law and recipient of the Marquis Lifetime Achievement Award.
Wanting to try something new, in 2009 he teamed up with the former designer of K-Swiss Shoes who he met while walking his dog on a beach in Malibu, CA. Together they created OTZShoes. Knowing they needed management help, they convinced Bob Rief to join the company. Bob righted the ship and took the company to a very profitable exit.